Investment Strategy

An integral part of our decision to invest in a company is the calibre of the people. Fore Good looks for entrepreneurs that are lateral thinkers with high integrity, strong motivation, intelligence and the ability to capitalise on new opportunities. In addition, we invest in companies with differentiated and innovative offerings based on long-term sustainability and success.

We seek potential markets which size and dynamics support new opportunities. In our ongoing research, we acquire information from a broad set of market players. We use this information to frame market opportunities through analysis and forecasting.

Investment Methodology

Fore Good has an investment methodology that incorporates primary research and analysis to help identify opportunities. When assessing investments, we focus on alignment of vision that creates mutually beneficial rewards for consumers, stakeholders, employees and partners.

When investigating new opportunities, our due diligence process is detailed yet efficient. Through our diligence process, we evaluate a company’s intellectual capital, market, resources, infrastructure, capacity and business model. Even before our capital is invested, many of our partners find that Fore Good has added value through business model refinements or financial analyses that begin during the due diligence process. Our complete due diligence procedure enables our partners to identify, understand and manage the inherent risks in each company.

We believe that successful ventures are built upon trusted relationships.