Fore Good is a leading brand builder and distributor in the FMCG sector offering suppliers comprehensive solutions - from importation right through to merchandising and marketing.
With over 4,500 employees servicing the entire South African landscape, Fore Good offers procurement, logistics, storage, distribution, sales, merchandising, commercial development, key accounts, information gathering, branding and shopper marketing for some of South Africa’s and the world's leading brands. Brands include Bioplus, Canderel, Duracell, Equal, Hama, Kodak, Kraft Dressings, Pringles, Planters, Sharwood’s and The Snack Factory.
Fore Good provides brand owners with a fully flexible range of brand building services through its four key operating pillars:
- Fore Good Trading - a full service distribution business, managing brands from plant to shopper across all channels.
- Fore Good Marketing - an innovative, integrated marketing communication solution, centred on marketing mix planning and execution.
- Fore Good Merchandising - a sales and merchandising solution that provides outstanding in store execution across key accounts, independent retail, pharmacy and alternative channels.
- Fore Good Investment - an investment arm that looks to acquire, manage and license FMCG related businesses and brand opportunities.
